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But if the studio changed their mind and switched back to using Bruce-Willis-posters nationwide before the movie's wide release (July 15th), one has to wonder why?

There is a comment on a forum mentioning this poster: "When it was released in 1988, the Houston Chronicle Newspaper had a full 2 page print AD for it . Still, the filming of scenes that involved gunfire had to be postponed until after hours because some of the employees from the active floors started to complain about the noise. As you can see the Nakatomi building is as important, showing the action which people might not assume from a picture of Willis. The fictional Nakatomi Plaza is the headquarters of 20th Century Studios, so the studio could use one of its own buildings and didn't have to hold back on stunts and action sequences. At the end, McClane says "You got a warranty for this (Holly's watch, a gift from Nakatomi Corporation)?

The film follows off-duty New York City Police Department officer John McClane (Bruce Willis) who is caught in a Los Angeles skyscraper during a Christmas Eve heist led by Hans Gruber (Alan Rickman) at Nakatomi Plaza. Naturally, once the movie was a smash hit and Willis was liked by the audience, a new poster was hastily released that featured his likeness.

Given that the red-carpet premiere occurred on the evening of July 12th 1988, it seems that the producers have decided to include Bruce Willis after all sometime around July 13th. It could also be that non-Bruce-Willis posters were sent out to newspapers by mistake and this was later retconned as producers being afraid of putting up his face. Extended/alternate dialogue in McClane/Powell conversation after McClane uses the plastic explosives.

Whether you're a collector or just looking for a unique piece to decorate your home or office, we have something for everyone. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Brief scene of FBI agents getting stuck in thorn bushes as they make their way towards the building. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. He made action movies slick, smart and full of pace and wit while never letting up on the bullets, cars and bombs front.

Only after the movie proved to be a box office hit, did they put Bruce Willis' face back on the poster. Complete with a serialized certificate of authenticity and verifiable numbered hologram, this piece is a secure investment that will increase in value with age. With little help from the LAPD, wisecracking McClane sets out to single-handedly rescue the hostages and bring the bad guys down. It's not that he was excluded, but given he was only seen as the comedic character David Addison in Moonlighting the studio was possibly nervous about featuring Willis. TV spots make the movie out to sound like a thrill ride at an amusement park; while one has to look through the fine print at the bottom of the page to see any mention of Bruce's name in newspaper ads that scream "On July 15 .CodyS Well, while the answer is certainly good, there's nothing that says this necessarily is the poster you've heard about and if there might not be more to the rumour your heard. com are intended for non-commercial entertainment and education use only - reviews, fan art, blogs, forums, etc. Some information and/or images in this header may be provided either partially or in full from The Movie Database. Although we know Hans is capable of vile acts, he actually sees those as merely means to a greater and somehow justifiable end.