Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

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Social media influencers are facing a lot of competition now. Some people are even taking it to toxic levels. The author is telling us about the mistakes that the influencers are continuously making every day. It’s a matter of survival to think beyond your current successes and constantly look for ways to create new ones so that you’re never limited to any one platform or even one topic. How do you do that? By creating a personal brand so powerful that it transcends platforms, products, and even your passion.” this is the first marketing / personal branding book I've read. it was easy to read and I found myself reaching for it over my current romance novel whenever I had spare time to read. I don't completely see how I can apply all of these insights to where I am now, but it's given me the motivation to sit down and figure out how my social media reflects who I want to be professionally.

Being unafraid of making mistakes makes everything easy for me,” he writes, channeling his inner Wayne Gretzky. “Not worrying about what people think frees you to do things, and doing things allows you to win or learn from your loss—which means you win either way. Hear me now: you are better off being wrong ten times and being right three than you are if you try only three times and always get it right.” Work Plus: there’s no other platform where an egg is the most liked photo of all times, is there? 14: Podcasts Be yourself and always speak the truth; without authenticity you can't bring consistent content. This also applies to choosing which brands you work with, as you should only work with brands that are aligned with your personal brand. Perfectly suited for young and aspiring entrepreneurs. Crushing It Summary I: Get Pumped 1: The Path Is All YoursIn 2009, Gary Vaynerchuk—a name you’re certainly already familiar with if you know anything about modern business and marketing strategies—published Crush It!. We’ve already summarized many Facebook-marketing-related books (such as Facebook Marketing Like I’m 5 and Facebook Ads Manual), so—once again—what are you waiting for?

Out there, it’s an entirely different landscape. Business prospects are pounding on your door. All you have to do is let them in and then figure out how to make the most of them. Creating your personal brand opens countless channels you can use to talk about any topic that inspires you – while you get paid for it. But it won’t come easily. First you must identify and use your skills. Making lots of money requires working nonstop. You can’t copy anyone; you must find your own path and use the principles of personal brand-building to build a following.

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We have seen a tremendous surge in business, be it of any kind, in the last two decades. With this growth comes the companion-competition. When this is a boon for the economy, it's not the same for a new entrepreneur. The time that a new enterprise takes to reach the break-even point has increased to twice or three the earlier and many quits trying before that. While it can be hard to pinpoint why some influencers build attractive, lucrative personal brands that succeed beyond their wildest expectations,” notes Vaynerchuk at the beginning of the second chapter, “it’s not hard to figure out why so many who attempt to do it fail.”

I recommend this book to anyone who has a marketable talent n want to create a market for it over the social media. Gary’s unique perspective on what has changed and what has not shows why it is still true today. He also cited examples of how Crush It! concepts have helped other businesses become more successful than they ever dreamed imaginably. Here, we don’t only mean monetarily. He argued you could create a personal brand with the help of the internet. You’ll learn how to build a personal brand and use social media effectively. You’ll also discover ways to create engaging content and make money from it all. Author’s Perspective Commit to ignoring every single voice that threatens to undermine you. If it’s your mom, find a respectful way to tell her you want her love but not her opinion. If it’s your friends, tell them you are grateful for their concern but they have to choose to support you or f*** off.” If you’re earning what you need to live the life you want and loving every day of it, you’re crushing it.” Hmmm, although I don't think reading this book was a complete waste of time, it didn't contain much new insights. I think the book is way too long for the points being made and is largely storytelling. After a while, I skimmed or even skipped much of the stories of all the people successfully (surprise surprise) applying the Crush It!-principles, as outlined in Gary's earlier book. I didn't read Gary's earlier books, but I heard that those were at least much better than this book.Social media personality Shaun “Shonduras” McBride has once defined entrepreneur as “someone who finds a way.”