Magnum Remix Chocolate, 3 x 85ml (Frozen)

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Unilever is expanding its Magnum ice cream brand with the launch of the Magnum Remix range, which consists of reimagined versions of its most popular varieties.

Magnum has unveiled remixed versions of its best-selling Classic, Almond, and White Chocolate flavours.

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Happening from now till 30th April 2023 , The Magnum Classic Remix Arcade lets you play old-school arcade games, pose in front of several Insta-worthy walls, and eat as much ice cream as you’d like. The premium ice cream brand has introduced three new double-dipped flavours inspired by its iconic classics range for extra indulgence

As the maker of iconic and adored brands, we are constantly looking at trends and innovations to bring frozen treat lovers new experiences that they will enjoy,” says Vice President, Unilever Ice Cream North America, Russel Lilly. From 1 to 30 April, Pleasure Seekers can participate in The Magnum Classic Remix Arcade at magnumremixarcade.com, and play remixed arcade games, earn iconic Magnum Gold Coins, and redeem Prizes! Promoting The Remix Range Please note the Ben and Jerrys range are certified halal by HFA and are suitable for Vegetarians. Please also be aware that some of the Ice Creams contain alcohol. All of the Breyers Delight are halal.Magnum will be launching The Magnum Classic Remix Arcade where families can play and win Magnum Gold Coins and redeem prizes! Horacio Cal, brand experience director for ice cream at Unilever UK, said: “Magnum Remix are supercharged versions of our much-loved classics, shining a light on our core range. By introducing remixed versions of our already popular range, we can delight fans but also reach new customers and create even more opportunities for shoppers to try Magnum.

Pairing classics elements loved by consumers and turning them into something new, combined with an amazing summer drove outstanding performance for the Remix double” says Elena Rakocevic, Magnum’s Brand Manager for France. Boomer consumers might be happy with a scoop of vanilla but the same cannot be said for Millennials and Gen Z foodies. Two in five are keen to explore candy “mash-ups” and hybrid desserts.Read on to find out how the teams flexed each of the five areas to bring five fresh new product lines to market in 2021–2022. We want to give the best and, for us, that’s fun and tasty ice creams that kids will love but also that parents approve of. That means all our innovations for this young audience come with guard rails including strict adherence to Unilever nutritional commitments,” says Glenn Handoko. “Every children’s ice cream portion we make has a maximum of 110 calories, 12 grams of sugar and 3 grams of saturated fat.” Collect more game chances and earn more coins from the QR codes at the game stations for The Magnum Classic Remix Arcade online! The Magnum Almond Remix features a double swirled rich Almond and Vanilla ice cream. The Magnum Classic Remix is an indulgent chocolate ice cream swirled with vanilla ice cream, dipped in a layer of indulgent classic chocolate and half-dipped in milk chocolate combined with crunchy cocoa pieces. As with every year, our Magnum team is committed to bringing new, innovative and indulgent ways to enjoy ice cream. We want to continue to drive value and expand our customer base to help retailers profit from the growing ice cream category.”

The Magnum Classic Remixed Arcade is the first Magnum pop-up in Asia and you won’t want to miss it. Plus, entry is free for all. But, don’t feel too sad if you can’t make it because you can still play the arcade games on mobile. Classics Remixed with Magnum x Mama Diam and prize redemption will be available at Mama Diam from 7 April to 30 April 2023.

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Discover a tangy berry and chocolate experience with the Magnum White Chocolate & Berry Remix. A velvety berry ice cream paired with deliciously rich Madagascan vanilla ice cream, coated in indulgent white chocolate and then half-dipped in classic milk chocolate. Developing a new ice cream innovation can be a whole lot of fun, but it also requires a great deal of teamwork. “It takes an entire village of consumer insight experts, R&D and marketing teams to really drive meaningful ice cream innovation,” says Glenn Handoko, Global Brand Manager for Wall’s Classics and Masterbrands. “But we all start by putting the consumer’s needs first.”