Select Aperitivo 17,5% ABV 70cl - The Essential Ingredient for the Original Venetian Spritz, Italian Aperitif, Since 1920

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So it created this tremendous draw for social gatherings and for everything surrounding that. And as we know, Italians are masterful at putting together food and drink that stimulate that for people and bring people to the table.

In 1954 Select was acquired by Distilleria Jean Buton and later absorbed by Gruppo Montenegro, which still produces it to the original recipe. Locals usually have the Spritz just before lunch or dinner time. The ideal time to have a Spritz is between 11am and 1pm and 5pm to 8pm. In a Select Spritz, the main ingredient is Select Aperitivo, which is a less well-known but similarly bitter-sweet aperitivo to Aperol. Select Spritz has a lighter, more refined flavor profile compared to Aperol Spritz.Tad: Bitterness in nature, for the animal kingdom and especially for us as humans, is a warning sign for poison and intense bitterness tells us 'stay away from me. I am going to kill you if you eat me in large quantity'. So when we consume something bitter, the brain automatically sends a message to the digestive system to flip all the switches, go on overload and get everything out, expel whatever it is we've just consumed, so that we have the best possible fighting chance at survival. Tiff: Now talking of food pairings, would you say that olives are the best little foods to have with this. The bar and mixology area has been designed to offer an authentic tasting of the original Venetian Spritz, while the events area offers one of the largest spaces in Venice dedicated to culture and socialising. The recipe changed over time, and they started adding aperitivo, like Select Aperitivo, to make the drink more flavorful and balanced. Today, people worldwide enjoy Select Spritz for its for its unique flavor and sophisticated style. WHY YOU WILL LOVE THIS DRINK Tad: Sure. Prior to world war II, Venice was one of the most important hubs for travel and tourism during the golden age of Europe. And just an incredibly vibrant, dynamic city. And during world war one, it was ravaged financially, especially, and then after World War I, there was this intense and pretty immediate desire to recapture that and recapture that sort of idea of being this crown jewel of travel and tourism in Europe, in Italy. So there was this just intense need to recapture that idea, the vibrance and the the sort of familial aspect and the joys of people being together.

Secondly, the recipe strikes the perfect balance between the bitterness of the aperitivo, the prosecco’s sweetness, and the sparkling water’s crispness. This balance creates a smooth and refreshing taste. Select was created in 1920 in the Castello district of Venice, the historical heart of the city, at Pilla Distilleries, a place renowned for the art of liquor making. Thanks to this drinking guide, you’ll learn exactly what the Venetian Spritz is, where it actually came from, and how it is prepared each and every day in Venice. Normally a Spritz costs between 2,50 to 4 euros. But in St. Mark’s Square you can easily spend 20 euros! Bear this in mind because you can make huge savings. Venice Spritz map In Venice, a city where you can find artistic and architectural gems of outstanding beauty on every corner, why not join this art walking tour with Spritz tasting and gondola ride? It offers a unique way to connect with the local food & wine scene.Tiff: Now, if people have tried other aperitifs in a spritz format, how would you describe Select as being different? Tiff: Now you mentioned the recipe for the Venetian spritz with Select, are there any other ways that you could drink this liqueur? Such global success seems to always come at a price, however. In this case, the casualty was the olive. To appeal to an international audience who preferred the zesty taste of the orange – and, according to Pasini, its cheaper price – there is no mention of the olive in the recipe on the label of the Aperol bottle (just the orange slice garnish). Most non-Italians I asked didn't even know an olive was ever an option. We call them baking spices and we associate them with winter, which I always find funny because where they're from in India, Sri Lanka, the Spice Islands, the Moluccas, there is no winter and those flavours are cooling flavours actually. So lots of that and then tightly wrapped up with that really elegant assertive bitterness from the Rhubarb root.

data provided and collected for the purposes of and as part of any participation in contests and/or prize operations carried out online by Montenegro, it being understood that in such case this policy shall be deemed to be supplemented by the policy governing the processing of personal data of the relevant contests and/or prize operationsMontenegro will retain personal data for the period necessary to fulfil the purposes for which they were collected, pursuant to paragraph 2 above. In any case, the following retention periods apply to the processing of personal data for the purposes indicated below: Firstly, it uses high-quality ingredients, including Select Aperitivo, which adds a unique, herbal flavor to the drink. Ice first, ⅓ of still white wine (or prosecco), ⅓ Aperol, ⅓ soda and an orange slice. Usually served on a goblet. Today, the Venetian Spritz is nothing less than the main character of any respectable Venetian aperitivo and a genuine favourite of many participants. Select is a 1920's bitter created by the Pilla brothers. It's made with 30 different botanicals including rhubarb roots and juniper berries and has a delicious mix of sweet, citrusy, floral and bitterness.